Who We Are
Whip It Media helps media partners across the country unlock the power of advertising. Falling under its umbrella are The Fairfax Times, The Washington Suburban Press Network, and its digital agency; Media Prowler. A multimedia corporation and leader in the advertising and marketing industry, Whip it Media’s prolific advertising vehicles have helped media companies harvest success for more than 25 years.
A perennial winner of Inc. Magazine’s most innovative and fastest growing companies in the country, Whip it Media’s highly decorated history and proverbial reputation perpetuate long lasting partnerships with businesses big and small. From the likes of a Bloomingdales to your small mom and popshop, we offer effective applications for reaching local and national audiences.
Synonymous with innovation, we produce effective revenue conduits: enhancing media company’s flagship product and driving success for a dynamic reel of partners.
Leadership
Richard Whippen founded Whip it Media with the aim of providing media companies and advertisers a hub for ingenuity. His cerebral yet divergent business ideology, values, and keen ability to identify opportunity have all contributed to his well-established reputation and success within the media industry.
Rich joined WSPN in 2007 as Vice President and was named CEO four months later, quickly growing profits and revenue to the highest in WSPN’s 25-year history. Originally from Boston, Massachusetts, Richard has spent two decades in the media industry with such companies as the Boston Herald, The Warren Group, and Gate House Media. He has consistently driven sales and mentors others to help increase their own business.
Richard personifies innovation and leadership. His ability to hone a work culture of innovation across a multitude of businesses and industries has been integral to the companies’ success. Richard is viewed as an authority in the industry and will continue to pioneer new concepts and businesses.
Our Services
Washington Suburban Press Network
The Washington Suburban Press Network (WSPN) represents over 104 community newspapers in the Washington, DC suburban area. WSPN prides itself in offering innovative ways of reaching local community audiences with out-of-home opportunities and promotions. WSPN is one of the largest community newspaper groups in the country, covering the DC footprint with a circulation of over 1 million.
Media Prowler
Media Prowler makes it easy to reach potential customers with turn-key digital marketing services. We let you define your target audience from the highest quality business and consumer databases available. As your email, data, and digital specialist, Media Prowler produces real results and focuses on using that data to elevate the success of your company.
The Fairfax County Times
In its 50th year, the Fairfax County Times still delivers content, credibility and county wide circulation. With a weekly circulation of 350,000 print and digital newspapers, the Times gets into more homes than any other weekly newspaper in Northern Virginia, covering the most relevant topics — Crime, Sports, DIY, Homes, Family, Health & Food, Pets — the topics Fairfax County readers care most about.